Pharmaceutical Packaging Industry and its Growth in US

It has been expected that demand for pharmaceutical packaging in US will increase and it will witness an annual growth of 5.5%. In 2014 the demand will reach to $18.4 billion. The increase is due to upgraded regulations and standards concerning infection control, barrier protection, drug dispensing errors, drug diversion and patient drug compliance. Concern for these will further boost the growth of high quality containers and related accessories.

Pharmaceutical pouches will have a greater market share than ever and same will be the story of prefillable inhalers. Reason behind this enormous growth is the increasing number of asthmatic and allergic patients. Also the sterling growth has been foreseen for vials and prefillable syringes because of the associated changes in biotechnology. New therapies and innovations that are regularly occurring in the research arena are the causes of this growth.

Pharmaceutical packaging for oral drugs will still be done in plastic or glass bottles. Also plastic bottles are used to keep the capsules over 50 gm and other medicines. Among all these, blister packaging will gain momentum because of the improved label content and its adaptability. Pharmaceutical packaging for topical medicines will remain tubes because of their aesthetic and barrier properties.

Demand for closure, that is one of the pharmaceutical packaging accessories will rise 5.5 percent annually till 2014. Oral and liquid drug containers will be fixed with twist and turn child resistant caps. These will remain at the peak of top closures.

Under acute pressure of marketing and earning profits, pharmaceutical packaging strategies will sail the boat of large to small companies. In every case the packaging and labeling is given due importance as cost of getting all wrong is very high.

In order to develop a strategy to pack a particular product, critical analysis of all the related factors is must.

• Check out how your product is perceived, its major buying sectors and identify the supply chain of your product.
• Critical perceptiveness into latest technology and how it can enhance your product saleability must be checked thoroughly.
• Find out the latest innovations in pharmaceutical packaging industry that assist in reducing waste.
• Focus on labelling as today's consumer first read and then buy. So you will have to read the mind of the buyers at large.
• Keep yourself updated with regular updates related to pharma industry and its packaging regulations.