Looking behind in the year 2012, one can easily predict the
trends of e-commerce in 2013. Some of the major predictions go thus:
Increase in Small and Medium Business
With everyone now able to create a website without much
difficulty, small businesses with their own e-commerce websites will flood the
market.
Customers’ Expectation of Fast and
Free Shipping
Ecommerce enterprises that provided the facility of same day
shipping, that too free in 2012 has raised the expectations of customers. They
now want to have fast shipping, within no time after they hit ‘Pay’ button. If
you are not sending their items free, forget about huge conversions of traffic
into buyers!
Optimal Viewing of Site Irrespective
of Device
Gone are the days when people sat at their desktops to
search and buy things online. Now they do it on the go. Handy mobiles and
tablets have changed the rules of the game. Either you make your ecommerce site
viewable properly on each device or forget business!
Testing for Best Online Experience to
Audience
Consumer behavior changes, nowadays too frequently. So,
online shops have to be on toes testing their website and optimizing it with every
change in their audience behavior. Testing and making website design suitable
to the consumer can only fetch maximum Return On Investment!
Security of Ecommerce
Site
With the increasing awareness in customers about phishing
and tampering of their sensitive data regarding credit cards and bank accounts,
the security of an e-commerce site will be one of the topmost concerns in 2013.
People now look at the HTTPS, padlock icon, or green bar before they hit the ‘Pay’
button. So, it will be mandatory for ecommerce sites to install SSLcertificates on their websites to make these visible signs of security
available to their customers.
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