Does your Startup Company Need a Website? The Benefits and Challenges

Nowadays everybody is gaga over owning a company website. If yours is a startup company, you better analyze whether you need a website or not! Investing a lot over a website without pondering over its pros and cons might prove a detrimental step towards your efforts put together to establish your new company. Let’s analyze whether your startup needs its own website or not!

Factors to Consider- Marketing Strategy, Target Audience, Cost

Before you register a domain and hosting space and hire a web designer to make your company website, stop a little for a while and think about certain factors related to your startup business. These factors will help you decide whether at all you need to build your own website for your new company?

Marketing Strategy

What place do you want to assign to your website in your marketing plans? There are these traditional mediums for marketing that include radio and TV ads, print ads in newspapers and magazines, posters, flyers, yellow pages and here is this newest medium- the Internet. No doubt, Internet seems to be the cheapest means of marketing having a wider reach today. However, you need to analyze the target audience to whom you want to reach out.

Target Audience

Does your target market turns to Internet when searching for options. In most of the situations in the modern day, the answer will be yes. However, then also you should deeply research about this factor. For example, if you have started a restaurant you might know that people search for places to dine out online but do they just search for addresses or they look for deals and discounts and whether they also reserve seats online. How do you plan your website to cater to the requirements of your target audience?

Cost

You have limited capital to invest; after all, it’s a startup. Can you afford to make a website? If yes, how much can you spend? Is the money that you intend to spend on making your company website enough for including features that you have finalized while deciding your website marketing strategy? If not, whether you still want to make a website and what will you use it for? There are many options where you can make your websites at cheap rates like online website builders or even blogs though blogs do not offer advanced features required for a company website.

When you ponder over these factors, you will sure come up with an answer that will help you decide whether or not to make a website for your startup company. Below are some benefits and challenges that you might face regarding your company website. Going through them will also help you take a decision.

Challenges for a Website of Startup Company

Just making a website is not enough; there are certain measures to be taken before a company reaps the benefits of making a website.

Popularizing the website

Nobody in the world will know your website exists unless you make it popular. SEO, SMO and other online marketing strategies can do this.

Converting visitors into clients

If you have made your website for acquiring clients, you might have to take professional help to turn your website into such a platform where visitors actually buy your products or services.

Benefits of a Website for a Startup Company

There might be challenges but challenges only pave ways for success. The advantages of a website are far more attractive and nullify its drawbacks.

Wider Reach

With everyone consulting Internet today for everything, a properly popularized website has a wider reach which means more potential customers.

Better Marketing Tool

If you don’t intend to use your website for ecommerce purposes, you can use it as a marketing tool. When your sales team goes to a potential customer, it can show your website (brochure websites display your products and services) to impress the customers.

Cost Saving

If you make your own website with the help of free online website builder tools, you don’t have to pay a lot to designers. You may also exclude the printed catalogs and brochures for your sales purposes and show your website to your clients instead.

If you decide to make a website for your startup company, you should use online website builder tools to make your own website in order to save on cost factor.

We offer free website building tool along with domain name and web hosting at a very low cost. You can even make an e-commerce site with this online website builder.