Corrugated Board

Corrugated board, also known as corrugated fiber board which is made up of crinkled corrugated sheet and single or double flat liner boards. Corrugated board is generally used for making shipping containers and corrugated boxes. for packaging of certain items. The corrugated medium and liner board are made up of a paper like material known as container board which is ten mils (0.010 inch, or 0.25 mm) thick. Many times paperboard and corrugated fiber board are also called cardboard but in a true sense, cardboard is made up of a comparatively heavy paper-pulp.

Recycling

Corrugated boards can be compressed or bundled to facilitate easy transportation. The bundled boxes of board are placed in a hydro pulper(a large vessel filled with warm water) for cleaning and processing. The slurry(pulp) thus formed is utilized for making fresh paper or fiber items. Obsolete corrugated containers yield excellent fiber and hence are regarded as an excellent medium for recycling. Those countries which do not have sustainable wood resources can build up a paper and packaging industry locally with corrugated fiberboard.

Read in brief about the importance of corrugated board..

Packaging-Crucial For Product Branding and Sales Boosting

Product branding and sale is highly influenced by the packing style of product. An attractively packed product is sure to attract new buyers and everyone's attention. A consumers is highly affected by the packaging style of the product and tend to buy a product which is more appealing, even if the quantity of the product in it less ! This might sound weird but it happens a most of the times, when the buyer says, I purchased it just because it was very attractively packed.

Eye catchy packaging captivates everybody's attention, thereby inviting customers and boosting up the sale of that particular product. Today's packaging influenced market, highlights the role of packaging machines too. The increasing demand of packaging machines is another reason to prove that packaging plays a crucial role for every products sale. No wonder why various product manufacturers are breaking their products traditional packing style and opting for a new packing.

Apart from being a tactful marketing strategy, it also provides a fresh look to the product, (no matter if the real product is the same). Attracting customer attention and forcing him to buy the product is the main motive of unique style packing.

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Packaging Consultancy

Current era is the era of rigorous marketing and brand building wherein impressive packaging plays a crucial role. Package is the first thing which a consumer sees and hence, it has to be attractive enough to bound the customer to buy the product. A detailed study of various packaging material, design and cost has to be determined by the producer beforehand. To make this particular task easier, companies now-a-days prefer hiring the services of packaging consultants who have requisite expertise in the packaging field and thus, can advise the best as per the packaging needs and requirements of the company.

Discussed below are the common issues that the companies has to face while making the packaging decisions.

Common Packaging
The biggest task for every company is to portray their product uniquely to the consumers so that they can make a clear cut distinction among the given product and its competitors. A generically packaged product looses its identity in between its numerous other competitors thus, it is important for a product to have a unique design and distinct packaging style for catching the attention of customers. Besides, the packaged quantity also effects the consumers buying decision. No doubt that there is a specific target audience for large family packs but otherwise most often people prefer buying things in smaller size units.

Old Styling
Constant innovation in packaging is must in today's marketing scenario. Consumers avoid buying products which have age old packaging designs and appear stale at the very first look. A packaging consultant can help your product keep up with the current trends and tastes of the consumer.

Flamboyant Packaging
A producer or company should understand that unrealistic packaging does not work with today's educated crowd. Keep the styles and graphics simple and offer what consumers want, then only the product can gain popularity among the masses.